Commitment ladder people at each step, and the rate from the step above
Daily signups and reservations
Rates per step over time
Variants ranked by cost per reservation; green is the current leader
Campaigns
Ad spend upload Meta or Google exports with a daily breakdown; re-uploading a day replaces it
Meta: Ads Manager, Campaigns, Breakdown by Day, export CSV. Google Ads: Campaigns report with the Day segment, download CSV. Campaign names must match the utm_campaign on the ads.